Branding illustration brand identity logo colours

0.29k

Created at 03/02/2020 16:29

The palette consists of Light, Semi dark colors. Accent colors #f7bc66 and #238e84. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #426764 (darkest) to #F7BC66 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #238E84, #426764, #7C7C74, #9AC3CF, #F2913A, #F7BC66

Palette Branding illustration brand identity logo colours combines 6 color codes:

HEX: #f2913a, RGB: (242, 145, 58); HEX: #f7bc66, RGB: (247, 188, 102); HEX: #238e84, RGB: (35, 142, 132)

HEX: #7c7c74, RGB: (124, 124, 116); HEX: #9ac3cf, RGB: (154, 195, 207); HEX: #426764, RGB: (66, 103, 100)

Simplified version of palette colors

Tint of Dark Orange, Tint of Burlywood, Tint of Dark Cyan, Shade of Grey, Shade of Light Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding illustration brand identity logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f2913a	#f2913a	RGB(242, 145, 58)	—	—
#f7bc66	#f7bc66	RGB(247, 188, 102)	—	—
#238e84	#238e84	RGB(35, 142, 132)	—	—
#7c7c74	#7c7c74	RGB(124, 124, 116)	—	—
#9ac3cf	#9ac3cf	RGB(154, 195, 207)	—	—
#426764	#426764	RGB(66, 103, 100)	—	—

8 color pairs have low contrast and need improvement which may impact readability.