Branding wordmark logotype typography

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Created at 09/01/2022 21:22

The palette consists of Light, Semi dark colors. Accent colors Slate Gray #73798b and Charcoal #3c445c. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #3C3F48 (darkest) to #D0D2D8 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #3C3F48, #3C445C, #73798B, #797A8E, #B6B9C2, #D0D2D8

Palette Branding wordmark logotype typography combines 6 color codes:

HEX: #73798b, RGB: (115, 121, 139); HEX: #b6b9c2, RGB: (182, 185, 194); HEX: #3c3f48, RGB: (60, 63, 72)

HEX: #797a8e, RGB: (121, 122, 142); HEX: #d0d2d8, RGB: (208, 210, 216); HEX: #3c445c, RGB: (60, 68, 92)

Simplified version of palette colors

Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Gray, Shade of Slate Gray, Shade of Light Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding wordmark logotype typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#73798b	#73798b	RGB(115, 121, 139)	Slate Gray	—
#b6b9c2	#b6b9c2	RGB(182, 185, 194)	Gray (X11)	—
#3c3f48	#3c3f48	RGB(60, 63, 72)	Arsenic	—
#797a8e	#797a8e	RGB(121, 122, 142)	Rhythm	—
#d0d2d8	#d0d2d8	RGB(208, 210, 216)	Light Gray	—
#3c445c	#3c445c	RGB(60, 68, 92)	Charcoal	—

3 color pairs have low contrast and need improvement which may impact readability.