Brand identity logo design catalog website and development colors palette

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Created at 03/14/2020 21:20

The palette consists of Light, Semi dark colors. Accent colors #16b189 and #e06884. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5D4534 (darkest) to #C89CB4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 50% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #16B189, #1C8C6C, #5D4534, #AA8361, #C89CB4, #E06884

Palette Brand identity logo design catalog website and development colors palette combines 6 color codes:

HEX: #16b189, RGB: (22, 177, 137); HEX: #e06884, RGB: (224, 104, 132); HEX: #1c8c6c, RGB: (28, 140, 108)

HEX: #aa8361, RGB: (170, 131, 97); HEX: #c89cb4, RGB: (200, 156, 180); HEX: #5d4534, RGB: (93, 69, 52)

Simplified version of palette colors

Shade of Medium Sea Green, Shade of Pale Violet Red, Shade of Sea Green, Shade of Peru, Shade of Thistle, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Brand identity logo design catalog website and development colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#16b189	#16b189	RGB(22, 177, 137)	—	—
#e06884	#e06884	RGB(224, 104, 132)	—	—
#1c8c6c	#1c8c6c	RGB(28, 140, 108)	—	—
#aa8361	#aa8361	RGB(170, 131, 97)	—	—
#c89cb4	#c89cb4	RGB(200, 156, 180)	—	—
#5d4534	#5d4534	RGB(93, 69, 52)	—	—

10 color pairs have low contrast and need improvement which may impact readability.