Brand identity logo design visual colours

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Created at 01/28/2020 14:45

The palette consists of Light, Semi dark colors. Accent colors #ece49c and #6c5017. Palette has Warm colors temperature.

By lightness, this palette runs from #3C3C2C (darkest) to #ECE49C (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 25°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #3C3C2C, #6C5017, #9B9F73, #D39F37, #D4D49F, #ECE49C

Palette Brand identity logo design visual colours combines 6 color codes:

HEX: #d39f37, RGB: (211, 159, 55); HEX: #ece49c, RGB: (236, 228, 156); HEX: #6c5017, RGB: (108, 80, 23)

HEX: #9b9f73, RGB: (155, 159, 115); HEX: #d4d49f, RGB: (212, 212, 159); HEX: #3c3c2c, RGB: (60, 60, 44)

Simplified version of palette colors

Shade of Goldenrod, Shade of Pale Goldenrod, Shade of Saddle Brown, Shade of Dark Khaki, Shade of Pale Goldenrod, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity logo design visual colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d39f37	#d39f37	RGB(211, 159, 55)	—	—
#ece49c	#ece49c	RGB(236, 228, 156)	—	—
#6c5017	#6c5017	RGB(108, 80, 23)	—	—
#9b9f73	#9b9f73	RGB(155, 159, 115)	—	—
#d4d49f	#d4d49f	RGB(212, 212, 159)	—	—
#3c3c2c	#3c3c2c	RGB(60, 60, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.