Design web branding

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Created at 12/22/2019 00:11

The palette consists of Semi dark, Light colors. Accent colors #ae4429 and #043d73. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #043D73 (darkest) to #CCC4B4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #043D73, #57474F, #5B4FAD, #AE4429, #B776E0, #CCC4B4

Palette Design web branding combines 6 color codes:

HEX: #ae4429, RGB: (174, 68, 41); HEX: #b776e0, RGB: (183, 118, 224); HEX: #043d73, RGB: (4, 61, 115)

HEX: #5b4fad, RGB: (91, 79, 173); HEX: #ccc4b4, RGB: (204, 196, 180); HEX: #57474f, RGB: (87, 71, 79)

Simplified version of palette colors

Shade of Sienna, Tint of Medium Purple, Shade of Dark Slate Blue, Shade of Slate Blue, Tint of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Design web branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ae4429	#ae4429	RGB(174, 68, 41)	—	—
#b776e0	#b776e0	RGB(183, 118, 224)	—	—
#043d73	#043d73	RGB(4, 61, 115)	—	—
#5b4fad	#5b4fad	RGB(91, 79, 173)	—	—
#ccc4b4	#ccc4b4	RGB(204, 196, 180)	—	—
#57474f	#57474f	RGB(87, 71, 79)	—	—

8 color pairs have low contrast and need improvement which may impact readability.