Design logo brand identity palette

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Created at 12/26/2019 20:35

The palette consists of Light, Semi dark, Dark colors. Accent colors #ece4cc and #605123. Palette has Warm colors temperature.

By lightness, this palette runs from #3A2C24 (darkest) to #ECE4CC (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 23°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #3A2C24, #605123, #827463, #B99C45, #CCBCA9, #ECE4CC

Palette Design logo brand identity palette combines 6 color codes:

HEX: #b99c45, RGB: (185, 156, 69); HEX: #ece4cc, RGB: (236, 228, 204); HEX: #605123, RGB: (96, 81, 35)

HEX: #827463, RGB: (130, 116, 99); HEX: #ccbca9, RGB: (204, 188, 169); HEX: #3a2c24, RGB: (58, 44, 36)

Simplified version of palette colors

Tint of Dark Goldenrod, Shade of Papaya Whip, Shade of Dark Olive Green, Shade of Grey, Tint of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design logo brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b99c45	#b99c45	RGB(185, 156, 69)	—	—
#ece4cc	#ece4cc	RGB(236, 228, 204)	—	—
#605123	#605123	RGB(96, 81, 35)	—	—
#827463	#827463	RGB(130, 116, 99)	—	—
#ccbca9	#ccbca9	RGB(204, 188, 169)	—	Moth Wing
#3a2c24	#3a2c24	RGB(58, 44, 36)	—	—

5 color pairs have low contrast and need improvement which may impact readability.