Brand identity branding pattern design hex colors

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Created at 01/13/2020 07:38

The palette consists of Light, Dark, Semi dark colors. Accent colors #3be3d3 and #13857a. Palette has Cool colors temperature.

By lightness, this palette runs from #142B23 (darkest) to #3BE3D3 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 94°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #13857A, #142B23, #197F77, #2B1C63, #3BE3D3, #4CDCD0

Palette Brand identity branding pattern design hex colors combines 6 color codes:

HEX: #3be3d3, RGB: (59, 227, 211); HEX: #4cdcd0, RGB: (76, 220, 208); HEX: #2b1c63, RGB: (43, 28, 99)

HEX: #13857a, RGB: (19, 133, 122); HEX: #197f77, RGB: (25, 127, 119); HEX: #142b23, RGB: (20, 43, 35)

Simplified version of palette colors

Tint of Turquoise, Tint of Turquoise, Tint of Midnight Blue, Tint of Teal, Tint of Teal, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity branding pattern design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3be3d3	#3be3d3	RGB(59, 227, 211)	—	—
#4cdcd0	#4cdcd0	RGB(76, 220, 208)	—	—
#2b1c63	#2b1c63	RGB(43, 28, 99)	—	—
#13857a	#13857a	RGB(19, 133, 122)	—	—
#197f77	#197f77	RGB(25, 127, 119)	—	—
#142b23	#142b23	RGB(20, 43, 35)	—	—

3 color pairs have low contrast and need improvement which may impact readability.