Created at 11/22/2023 13:05
Branding identity brand logo hex colors
- Black#000000
- White#ffffff
- Anti-Flash White#f0f0f0
- Blue (Crayola)#2878ff
- Maize (Crayola)#ffc850
- Coral Reef#ff7878
The palette consists of Dark, Light colors. Accent colors Blue (Crayola) #2878ff and Maize (Crayola) #ffc850. Palette has Neutral, Cool, Warm colors temperature.
By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #000000, #2878FF, #F0F0F0, #FF7878, #FFC850, #FFFFFF
Palette Branding identity brand logo hex colors has combination of 6 codes colors:
HEX: #000000, RGB: (0, 0, 0); HEX: #ffffff, RGB: (255, 255, 255); HEX: #f0f0f0, RGB: (240, 240, 240)
HEX: #2878ff, RGB: (40, 120, 255); HEX: #ffc850, RGB: (255, 200, 80); HEX: #ff7878, RGB: (255, 120, 120)
Simplified version of palette colors
Black, White, Tint of whitesmoke, Shade of royalblue, Shade of gold, Tint of lightcoral
Color scheme was created by palettespicker
Colors codes in palette
Branding identity brand logo hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #000000 | #000000 | RGB(0, 0, 0) | Black | — |
| #ffffff | #ffffff | RGB(255, 255, 255) | White | — |
| #f0f0f0 | #f0f0f0 | RGB(240, 240, 240) | Anti-Flash White | Gray94 |
| #2878ff | #2878ff | RGB(40, 120, 255) | Blue (Crayola) | — |
| #ffc850 | #ffc850 | RGB(255, 200, 80) | Maize (Crayola) | — |
| #ff7878 | #ff7878 | RGB(255, 120, 120) | Coral Reef | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#ffffff | #f0f0f0 | 1.13 |
#ffffff | #ffc850 | 1.54 |
#f0f0f0 | #ffc850 | 1.35 |
#2878ff | #ff7878 | 1.57 |
#ffc850 | #ff7878 | 1.66 |
Image palette Branding identity brand logo hex colors png
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