Created at 11/22/2023 13:05
  91

Branding identity brand logo hex colors

  • Black
    #000000
  • White
    #ffffff
  • Anti-Flash White
    #f0f0f0
  • Blue (Crayola)
    #2878ff
  • Maize (Crayola)
    #ffc850
  • Coral Reef
    #ff7878
The palette consists of Dark, Light colors. Accent colors Blue (Crayola) #2878ff and Maize (Crayola) #ffc850. Palette has Neutral, Cool, Warm colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #000000, #2878FF, #F0F0F0, #FF7878, #FFC850, #FFFFFF

Palette Branding identity brand logo hex colors has combination of 6 codes colors:
HEX: #000000, RGB: (0, 0, 0); HEX: #ffffff, RGB: (255, 255, 255); HEX: #f0f0f0, RGB: (240, 240, 240)
HEX: #2878ff, RGB: (40, 120, 255); HEX: #ffc850, RGB: (255, 200, 80); HEX: #ff7878, RGB: (255, 120, 120)
Simplified version of palette colors
Black, White, Tint of whitesmoke, Shade of royalblue, Shade of gold, Tint of lightcoral
Color scheme was created by palettespicker

Colors codes in palette

Branding identity brand logo hex colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#000000 #000000 RGB(0, 0, 0)Black
#ffffff #ffffff RGB(255, 255, 255)White
#f0f0f0 #f0f0f0 RGB(240, 240, 240)Anti-Flash WhiteGray94
#2878ff #2878ff RGB(40, 120, 255)Blue (Crayola)
#ffc850 #ffc850 RGB(255, 200, 80)Maize (Crayola)
#ff7878 #ff7878 RGB(255, 120, 120)Coral Reef

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ffffff
#f0f0f0
1.13
#ffffff
#ffc850
1.54
#f0f0f0
#ffc850
1.35
#2878ff
#ff7878
1.57
#ffc850
#ff7878
1.66

Image palette Branding identity brand logo hex colors png