Created at 09/15/2020 13:59

Packaging design art direction spray can creative palette

The palette consists of Light, Semi dark colors. Accent colors #f3a01b and #729cae. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #43630B (darkest) to #9AABB8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #43630B, #59404E, #729CAE, #9AABB8, #BBD77A, #F3A01B

Palette Packaging design art direction spray can creative palette has combination of 6 codes colors:

HEX: #f3a01b, RGB: (243, 160, 27); HEX: #bbd77a, RGB: (187, 215, 122); HEX: #43630b, RGB: (67, 99, 11)

HEX: #729cae, RGB: (114, 156, 174); HEX: #9aabb8, RGB: (154, 171, 184); HEX: #59404e, RGB: (89, 64, 78)

Simplified version of palette colors

Tint of Orange, Shade of Yellowgreen, Tint of darkolivegreen, Shade of lightslategrey, Tint of lightsteelblue, Tint of dimgrey

Color scheme was created by colorswall

Colors codes in palette

Packaging design art direction spray can creative palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3a01b	#f3a01b	RGB(243, 160, 27)	—	—
#bbd77a	#bbd77a	RGB(187, 215, 122)	—	—
#43630b	#43630b	RGB(67, 99, 11)	—	—
#729cae	#729cae	RGB(114, 156, 174)	—	—
#9aabb8	#9aabb8	RGB(154, 171, 184)	—	—
#59404e	#59404e	RGB(89, 64, 78)	—	—

7 color pairs have low contrast and need improvement which may impact readability.