Packaging design art direction spray can creative palette

0.23k

Created at 09/15/2020 13:59

The palette consists of Light, Semi dark colors. Accent colors #f3a01b and #729cae. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #59404E (darkest) to #BBD77A (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #43630B, #59404E, #729CAE, #9AABB8, #BBD77A, #F3A01B

Palette Packaging design art direction spray can creative palette combines 6 color codes:

HEX: #f3a01b, RGB: (243, 160, 27); HEX: #bbd77a, RGB: (187, 215, 122); HEX: #43630b, RGB: (67, 99, 11)

HEX: #729cae, RGB: (114, 156, 174); HEX: #9aabb8, RGB: (154, 171, 184); HEX: #59404e, RGB: (89, 64, 78)

Simplified version of palette colors

Shade of Orange, Tint of Yellow Green, Shade of Dark Olive Green, Tint of Light Slate Gray, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Packaging design art direction spray can creative palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3a01b	#f3a01b	RGB(243, 160, 27)	—	—
#bbd77a	#bbd77a	RGB(187, 215, 122)	—	—
#43630b	#43630b	RGB(67, 99, 11)	—	—
#729cae	#729cae	RGB(114, 156, 174)	—	—
#9aabb8	#9aabb8	RGB(154, 171, 184)	—	—
#59404e	#59404e	RGB(89, 64, 78)	—	—

7 color pairs have low contrast and need improvement which may impact readability.