Branding concept visual identity coconut palette

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Created at 03/11/2020 08:59

The palette consists of Light, Semi dark colors. Accent colors #f2d3ad and #245f46. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #245F46 (darkest) to #F2D3AD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

A varied palette: its hues are spread across about 127° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #245F46, #2A6E51, #7C6B5D, #7DCDAB, #ACD4BB, #F2D3AD

Palette Branding concept visual identity coconut palette combines 6 color codes:

HEX: #7dcdab, RGB: (125, 205, 171); HEX: #f2d3ad, RGB: (242, 211, 173); HEX: #245f46, RGB: (36, 95, 70)

HEX: #7c6b5d, RGB: (124, 107, 93); HEX: #acd4bb, RGB: (172, 212, 187); HEX: #2a6e51, RGB: (42, 110, 81)

Simplified version of palette colors

Tint of Medium Aquamarine, Shade of Navajo White, Tint of Dark Slate Gray, Tint of Dim Gray, Tint of Dark Sea Green, Shade of Sea Green

Color scheme was created by colorswall

Color codes in palette

Branding concept visual identity coconut palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7dcdab	#7dcdab	RGB(125, 205, 171)	—	—
#f2d3ad	#f2d3ad	RGB(242, 211, 173)	—	—
#245f46	#245f46	RGB(36, 95, 70)	—	—
#7c6b5d	#7c6b5d	RGB(124, 107, 93)	—	—
#acd4bb	#acd4bb	RGB(172, 212, 187)	—	—
#2a6e51	#2a6e51	RGB(42, 110, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.