Branding concept visual identity freelance designer logo design colours

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Created at 09/21/2020 08:37

The palette consists of Light, Semi dark colors. Accent colors #f4c414 and #bbbacd. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #7A624A (darkest) to #F9DF80 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #7A624A, #A5916B, #B95D0B, #BBBACD, #F4C414, #F9DF80

Palette Branding concept visual identity freelance designer logo design colours combines 6 color codes:

HEX: #f4c414, RGB: (244, 196, 20); HEX: #f9df80, RGB: (249, 223, 128); HEX: #b95d0b, RGB: (185, 93, 11)

HEX: #a5916b, RGB: (165, 145, 107); HEX: #bbbacd, RGB: (187, 186, 205); HEX: #7a624a, RGB: (122, 98, 74)

Simplified version of palette colors

Shade of Gold, Shade of Khaki, Shade of Chocolate, Shade of Tan, Shade of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding concept visual identity freelance designer logo design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4c414	#f4c414	RGB(244, 196, 20)	—	—
#f9df80	#f9df80	RGB(249, 223, 128)	—	—
#b95d0b	#b95d0b	RGB(185, 93, 11)	—	—
#a5916b	#a5916b	RGB(165, 145, 107)	—	—
#bbbacd	#bbbacd	RGB(187, 186, 205)	—	—
#7a624a	#7a624a	RGB(122, 98, 74)	—	—

8 color pairs have low contrast and need improvement which may impact readability.