Brand identity branding 36daysoftype chips packaging

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Created at 04/08/2020 11:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #e3c6fc and #8ca454. Palette has Cool colors temperature.

By lightness, this palette runs from #5F1949 (darkest) to #E3C6FC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #492E5D, #5F1949, #8CA454, #9D2FD4, #C3A9D4, #E3C6FC

Palette Brand identity branding 36daysoftype chips packaging combines 6 color codes:

HEX: #9d2fd4, RGB: (157, 47, 212); HEX: #e3c6fc, RGB: (227, 198, 252); HEX: #5f1949, RGB: (95, 25, 73)

HEX: #8ca454, RGB: (140, 164, 84); HEX: #c3a9d4, RGB: (195, 169, 212); HEX: #492e5d, RGB: (73, 46, 93)

Simplified version of palette colors

Tint of Dark Orchid, Tint of Thistle, Shade of Purple, Tint of Olive Drab, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity branding 36daysoftype chips packaging color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9d2fd4	#9d2fd4	RGB(157, 47, 212)	—	—
#e3c6fc	#e3c6fc	RGB(227, 198, 252)	—	—
#5f1949	#5f1949	RGB(95, 25, 73)	—	—
#8ca454	#8ca454	RGB(140, 164, 84)	—	—
#c3a9d4	#c3a9d4	RGB(195, 169, 212)	—	—
#492e5d	#492e5d	RGB(73, 46, 93)	—	—

5 color pairs have low contrast and need improvement which may impact readability.