Created at 06/10/2020 13:41
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Branding packaging beverage design label palette

  • #e6672f
  • #f4db99
  • #5f284f
  • #aa5d57
  • #d3b0a4
  • #5c352c
The palette consists of Light colors. Accent colors #e6672f and #f4db99. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5F284F (darkest) to #F4DB99 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #5C352C, #5F284F, #AA5D57, #D3B0A4, #E6672F, #F4DB99

Palette Branding packaging beverage design label palette has combination of 6 codes colors:
HEX: #e6672f, RGB: (230, 103, 47); HEX: #f4db99, RGB: (244, 219, 153); HEX: #5f284f, RGB: (95, 40, 79)
HEX: #aa5d57, RGB: (170, 93, 87); HEX: #d3b0a4, RGB: (211, 176, 164); HEX: #5c352c, RGB: (92, 53, 44)
Simplified version of palette colors
Shade of orangered, Tint of moccasin, Shade of Purple, Tint of indianred, Shade of rosybrown, Shade of Maroon
Color scheme was created by colorswall

Colors codes in palette

Branding packaging beverage design label palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e6672f #e6672f RGB(230, 103, 47)
#f4db99 #f4db99 RGB(244, 219, 153)
#5f284f #5f284f RGB(95, 40, 79)
#aa5d57 #aa5d57 RGB(170, 93, 87)
#d3b0a4 #d3b0a4 RGB(211, 176, 164)
#5c352c #5c352c RGB(92, 53, 44)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e6672f
#aa5d57
1.43
#e6672f
#d3b0a4
1.65
#f4db99
#d3b0a4
1.46
#5f284f
#5c352c
1.05

Image palette Branding packaging beverage design label palette png