Branding logo redtails typography colours

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Created at 07/14/2020 18:05

The palette consists of Light, Dark, Semi dark colors. Accent colors #f4110c and #4c0414. Palette has Warm colors temperature.

By lightness, this palette runs from #4C0414 (darkest) to #F4CDCD (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 25°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4C0414, #744454, #7D1B1B, #A47C8C, #F4110C, #F4CDCD

Palette Branding logo redtails typography colours combines 6 color codes:

HEX: #f4110c, RGB: (244, 17, 12); HEX: #f4cdcd, RGB: (244, 205, 205); HEX: #4c0414, RGB: (76, 4, 20)

HEX: #a47c8c, RGB: (164, 124, 140); HEX: #7d1b1b, RGB: (125, 27, 27); HEX: #744454, RGB: (116, 68, 84)

Simplified version of palette colors

Tint of Red, Shade of Misty Rose, Shade of Maroon, Shade of Rosy Brown, Tint of Maroon, Shade of Medium Violet Red

Color scheme was created by colorswall

Color codes in palette

Branding logo redtails typography colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4110c	#f4110c	RGB(244, 17, 12)	—	—
#f4cdcd	#f4cdcd	RGB(244, 205, 205)	—	—
#4c0414	#4c0414	RGB(76, 4, 20)	—	—
#a47c8c	#a47c8c	RGB(164, 124, 140)	—	—
#7d1b1b	#7d1b1b	RGB(125, 27, 27)	—	—
#744454	#744454	RGB(116, 68, 84)	—	—

4 color pairs have low contrast and need improvement which may impact readability.