Logo design smart by design brand design hex colors

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Created at 10/13/2019 21:31

The palette consists of Light, Dark, Semi dark colors. Accent colors #e69948 and #f05963. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #240C54 (darkest) to #E69948 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 131° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #240C54, #723A4A, #775F96, #B3A4C4, #E69948, #F05963

Palette Logo design smart by design brand design hex colors combines 6 color codes:

HEX: #e69948, RGB: (230, 153, 72); HEX: #f05963, RGB: (240, 89, 99); HEX: #240c54, RGB: (36, 12, 84)

HEX: #775f96, RGB: (119, 95, 150); HEX: #b3a4c4, RGB: (179, 164, 196); HEX: #723a4a, RGB: (114, 58, 74)

Simplified version of palette colors

Shade of Sandy Brown, Tint of Indian Red, Shade of Midnight Blue, Tint of Slate Blue, Shade of Thistle, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Logo design smart by design brand design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e69948	#e69948	RGB(230, 153, 72)	—	—
#f05963	#f05963	RGB(240, 89, 99)	—	—
#240c54	#240c54	RGB(36, 12, 84)	—	—
#775f96	#775f96	RGB(119, 95, 150)	—	—
#b3a4c4	#b3a4c4	RGB(179, 164, 196)	—	—
#723a4a	#723a4a	RGB(114, 58, 74)	—	—

6 color pairs have low contrast and need improvement which may impact readability.