Brand identity illustrator vector hex colors

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Created at 09/14/2020 15:04

The palette consists of Semi dark, Light, Dark colors. Accent colors #8404d4 and #5d0296. Palette has Cool colors temperature.

By lightness, this palette runs from #5D0296 (darkest) to #CA4EFB (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #5D0296, #600692, #6C0395, #8404D4, #8F0AD9, #CA4EFB

Palette Brand identity illustrator vector hex colors combines 6 color codes:

HEX: #8f0ad9, RGB: (143, 10, 217); HEX: #ca4efb, RGB: (202, 78, 251); HEX: #8404d4, RGB: (132, 4, 212)

HEX: #600692, RGB: (96, 6, 146); HEX: #6c0395, RGB: (108, 3, 149); HEX: #5d0296, RGB: (93, 2, 150)

Simplified version of palette colors

Tint of Dark Violet, Tint of Medium Orchid, Shade of Dark Violet, Tint of Indigo, Tint of Indigo, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Brand identity illustrator vector hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8f0ad9	#8f0ad9	RGB(143, 10, 217)	—	—
#ca4efb	#ca4efb	RGB(202, 78, 251)	—	—
#8404d4	#8404d4	RGB(132, 4, 212)	—	—
#600692	#600692	RGB(96, 6, 146)	—	—
#6c0395	#6c0395	RGB(108, 3, 149)	—	—
#5d0296	#5d0296	RGB(93, 2, 150)	—	—

11 color pairs have low contrast and need improvement which may impact readability.