Typography logo branding hex colors

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Created at 10/30/2019 18:37

The palette consists of Semi dark, Light, Dark colors. Accent colors #3c648e and #042c6c. Palette has Cool colors temperature.

By lightness, this palette runs from #042C6C (darkest) to #A1BCD7 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 44% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #042C6C, #3C648E, #445C84, #527298, #A1BCD7, #A4BCCC

Palette Typography logo branding hex colors combines 6 color codes:

HEX: #3c648e, RGB: (60, 100, 142); HEX: #a1bcd7, RGB: (161, 188, 215); HEX: #042c6c, RGB: (4, 44, 108)

HEX: #527298, RGB: (82, 114, 152); HEX: #a4bccc, RGB: (164, 188, 204); HEX: #445c84, RGB: (68, 92, 132)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Tint of Midnight Blue, Shade of Steel Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Typography logo branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c648e	#3c648e	RGB(60, 100, 142)	—	—
#a1bcd7	#a1bcd7	RGB(161, 188, 215)	—	—
#042c6c	#042c6c	RGB(4, 44, 108)	—	—
#527298	#527298	RGB(82, 114, 152)	—	—
#a4bccc	#a4bccc	RGB(164, 188, 204)	—	—
#445c84	#445c84	RGB(68, 92, 132)	—	—

5 color pairs have low contrast and need improvement which may impact readability.