Mockup branding brand identity minimalistic colors

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Created at 11/05/2020 22:14

The palette consists of Light, Dark, Semi dark colors. Accent colors #bfbf3f and #0c0c04. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #CABBB8 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 32% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 50°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C04, #44443D, #967161, #BFBF3F, #CABBB8, #DCB39B

Palette Mockup branding brand identity minimalistic colors combines 6 color codes:

HEX: #bfbf3f, RGB: (191, 191, 63); HEX: #dcb39b, RGB: (220, 179, 155); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #967161, RGB: (150, 113, 97); HEX: #cabbb8, RGB: (202, 187, 184); HEX: #44443d, RGB: (68, 68, 61)

Simplified version of palette colors

Tint of Dark Khaki, Tint of Tan, Tint of Black, Tint of Sienna, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Mockup branding brand identity minimalistic colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bfbf3f	#bfbf3f	RGB(191, 191, 63)	—	—
#dcb39b	#dcb39b	RGB(220, 179, 155)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#967161	#967161	RGB(150, 113, 97)	—	—
#cabbb8	#cabbb8	RGB(202, 187, 184)	—	—
#44443d	#44443d	RGB(68, 68, 61)	—	—

3 color pairs have low contrast and need improvement which may impact readability.