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Created at 12/31/2020 15:24
  0.21k

Brand branding visual identity optical

  • #0c9fdd
  • #2bb3f4
  • #19648c
  • #447c98
  • #c7d8de
  • #4c4446
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The palette consists of Light, Semi dark colors. Accent colors #2bb3f4 and #4c4446. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #4C4446 (darkest) to #C7D8DE (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C9FDD, #19648C, #2BB3F4, #447C98, #4C4446, #C7D8DE

Palette Brand branding visual identity optical has combination of 6 codes colors:
HEX: #0c9fdd, RGB: (12, 159, 221); HEX: #2bb3f4, RGB: (43, 179, 244); HEX: #19648c, RGB: (25, 100, 140)
HEX: #447c98, RGB: (68, 124, 152); HEX: #c7d8de, RGB: (199, 216, 222); HEX: #4c4446, RGB: (76, 68, 70)
Simplified version of palette colors
Tint of deepskyblue, Shade of deepskyblue, Tint of steelblue, Tint of steelblue, Shade of lightblue, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Brand branding visual identity optical color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#0c9fdd #0c9fdd RGB(12, 159, 221)
#2bb3f4 #2bb3f4 RGB(43, 179, 244)
#19648c #19648c RGB(25, 100, 140)
#447c98 #447c98 RGB(68, 124, 152)
#c7d8de #c7d8de RGB(199, 216, 222)
#4c4446 #4c4446 RGB(76, 68, 70)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#0c9fdd
#2bb3f4
1.26
#0c9fdd
#447c98
1.53
#2bb3f4
#447c98
1.93
#2bb3f4
#c7d8de
1.61
#19648c
#447c98
1.41
#19648c
#4c4446
1.45

Image palette Brand branding visual identity optical png

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