Brand branding visual identity application colors palette
- Ultramarine Blue#4868ed
- Cornflower Blue#7590f4
- Blue Sapphire#175b6e
- Desaturated Cyan#6092a0
- Philippine Silver#b4b3bc
- Charcoal#3c4059
Created at 10/17/2022 12:33
The palette consists of Semi dark, Light colors. Accent colors Ultramarine Blue #4868ed and Cornflower Blue #7590f4. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #3C4059 (darkest) to #B4B3BC (lightest). The lightness range is moderate.
Saturation is mixed — 3 muted and 3 vivid out of 6 colors.
An analogous palette: its hues sit close together on the color wheel, within about 39°.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #175B6E, #3C4059, #4868ED, #6092A0, #7590F4, #B4B3BC
Palette Brand branding visual identity application colors palette combines 6 color codes:
HEX: #4868ed, RGB: (72, 104, 237); HEX: #7590f4, RGB: (117, 144, 244); HEX: #175b6e, RGB: (23, 91, 110)
HEX: #6092a0, RGB: (96, 146, 160); HEX: #b4b3bc, RGB: (180, 179, 188); HEX: #3c4059, RGB: (60, 64, 89)
Simplified version of palette colors
Tint of Royal Blue, Tint of Cornflower Blue, Tint of Dark Slate Gray, Shade of Cadet Blue, Tint of Dark Gray, Shade of Dark Slate Blue
Color scheme was created by colorswall
Color codes in palette
Brand branding visual identity application colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #4868ed | #4868ed | RGB(72, 104, 237) | Ultramarine Blue | — |
| #7590f4 | #7590f4 | RGB(117, 144, 244) | Cornflower Blue | — |
| #175b6e | #175b6e | RGB(23, 91, 110) | Blue Sapphire | — |
| #6092a0 | #6092a0 | RGB(96, 146, 160) | Desaturated Cyan | — |
| #b4b3bc | #b4b3bc | RGB(180, 179, 188) | Philippine Silver | — |
| #3c4059 | #3c4059 | RGB(60, 64, 89) | Charcoal | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#4868ed | #7590f4 | 1.57 |
#4868ed | #175b6e | 1.62 |
#4868ed | #6092a0 | 1.36 |
#7590f4 | #6092a0 | 1.15 |
#7590f4 | #b4b3bc | 1.43 |
#175b6e | #3c4059 | 1.33 |
Image palette Brand branding visual identity application colors palette png
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