Brand identity mountain financial letter mark

0.19k

Created at 10/19/2021 15:40

The palette consists of Dark, Light colors. Accent colors #0424f3 and #021696. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C1C (darkest) to #8C94EC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #021696, #041CCC, #0424F3, #0C0C1C, #151E83, #8C94EC

Palette Brand identity mountain financial letter mark combines 6 color codes:

HEX: #0424f3, RGB: (4, 36, 243); HEX: #8c94ec, RGB: (140, 148, 236); HEX: #041ccc, RGB: (4, 28, 204)

HEX: #021696, RGB: (2, 22, 150); HEX: #151e83, RGB: (21, 30, 131); HEX: #0c0c1c, RGB: (12, 12, 28)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Tint of Medium Blue, Tint of Dark Blue, Tint of Midnight Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity mountain financial letter mark color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0424f3	#0424f3	RGB(4, 36, 243)	—	—
#8c94ec	#8c94ec	RGB(140, 148, 236)	—	—
#041ccc	#041ccc	RGB(4, 28, 204)	—	—
#021696	#021696	RGB(2, 22, 150)	—	—
#151e83	#151e83	RGB(21, 30, 131)	—	—
#0c0c1c	#0c0c1c	RGB(12, 12, 28)	—	—

9 color pairs have low contrast and need improvement which may impact readability.