Brand identity packaging labels palette

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Created at 12/03/2019 19:59

The palette consists of Light, Semi dark colors. Accent colors #178677 and #7e3b12. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4E3C29 (darkest) to #BDA584 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 46% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #178677, #4E3C29, #60AE9D, #7E3B12, #B98A69, #BDA584

Palette Brand identity packaging labels palette combines 6 color codes:

HEX: #178677, RGB: (23, 134, 119); HEX: #b98a69, RGB: (185, 138, 105); HEX: #7e3b12, RGB: (126, 59, 18)

HEX: #60ae9d, RGB: (96, 174, 157); HEX: #bda584, RGB: (189, 165, 132); HEX: #4e3c29, RGB: (78, 60, 41)

Simplified version of palette colors

Tint of Teal, Tint of peru, Shade of saddlebrown, Tint of lightseagreen, Shade of tan, Shade of saddlebrown

Color scheme was created by colorswall

Color codes in palette

Brand identity packaging labels palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#178677	#178677	RGB(23, 134, 119)	—	—
#b98a69	#b98a69	RGB(185, 138, 105)	—	—
#7e3b12	#7e3b12	RGB(126, 59, 18)	—	—
#60ae9d	#60ae9d	RGB(96, 174, 157)	—	—
#bda584	#bda584	RGB(189, 165, 132)	—	—
#4e3c29	#4e3c29	RGB(78, 60, 41)	—	—

8 color pairs have low contrast and need improvement which may impact readability.