Brand identity cannabidiol symbol typography colors palette

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Created at 12/06/2019 18:41

The palette consists of Semi dark, Light colors. Accent colors #1c5b85 and #d0a489. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #18365B (darkest) to #B3B9BC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #18365B, #1C5B85, #38414E, #996E55, #B3B9BC, #D0A489

Palette Brand identity cannabidiol symbol typography colors palette combines 6 color codes:

HEX: #1c5b85, RGB: (28, 91, 133); HEX: #d0a489, RGB: (208, 164, 137); HEX: #18365b, RGB: (24, 54, 91)

HEX: #996e55, RGB: (153, 110, 85); HEX: #b3b9bc, RGB: (179, 185, 188); HEX: #38414e, RGB: (56, 65, 78)

Simplified version of palette colors

Shade of Royal Blue, Shade of Tan, Tint of Midnight Blue, Tint of Sienna, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity cannabidiol symbol typography colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c5b85	#1c5b85	RGB(28, 91, 133)	—	—
#d0a489	#d0a489	RGB(208, 164, 137)	—	—
#18365b	#18365b	RGB(24, 54, 91)	—	—
#996e55	#996e55	RGB(153, 110, 85)	—	—
#b3b9bc	#b3b9bc	RGB(179, 185, 188)	—	—
#38414e	#38414e	RGB(56, 65, 78)	—	—

6 color pairs have low contrast and need improvement which may impact readability.