Brand identity packaging health natural hex colors

  • Vermilion (Plochere)
    #da3b24
  • Dark Salmon
    #ea8f82
  • Persian Plum
    #711e13
  • Blast-Off Bronze
    #a87864
  • Opal
    #a5bec6
  • Deep Koamaru
    #313c5e
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Created at 02/24/2023 12:55
The palette consists of Light, Dark, Semi dark colors. Accent colors Vermilion (Plochere) #da3b24 and Deep Koamaru #313c5e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #313C5E (darkest) to #A5BEC6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #313C5E, #711E13, #A5BEC6, #A87864, #DA3B24, #EA8F82

Palette Brand identity packaging health natural hex colors combines 6 color codes:
HEX: #da3b24, RGB: (218, 59, 36); HEX: #ea8f82, RGB: (234, 143, 130); HEX: #711e13, RGB: (113, 30, 19)
HEX: #a87864, RGB: (168, 120, 100); HEX: #a5bec6, RGB: (165, 190, 198); HEX: #313c5e, RGB: (49, 60, 94)
Simplified version of palette colors
Tint of Red, Tint of Salmon, Tint of Maroon, Shade of Rosy Brown, Shade of Light Blue, Shade of Dark Slate Blue
Color scheme was created by bad_colors

Color codes in palette

Brand identity packaging health natural hex colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#da3b24#da3b24RGB(218, 59, 36)Vermilion (Plochere)—
#ea8f82#ea8f82RGB(234, 143, 130)Dark Salmon—
#711e13#711e13RGB(113, 30, 19)Persian Plum—
#a87864#a87864RGB(168, 120, 100)Blast-Off Bronze—
#a5bec6#a5bec6RGB(165, 190, 198)Opal—
#313c5e#313c5eRGB(49, 60, 94)Deep Koamaru—

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#da3b24
#ea8f82
1.88
#da3b24
#a87864
1.19
#ea8f82
#a87864
1.58
#ea8f82
#a5bec6
1.23
#711e13
#313c5e
1.02
#a87864
#a5bec6
1.94

Image palette Brand identity packaging health natural hex colors png