Brand identity packaging health canada hex colors

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Created at 10/05/2020 12:55

The palette consists of Light, Dark, Semi dark colors. Accent colors #44c4cb and #950337. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1E4042 (darkest) to #44C4CB (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #1E4042, #44C4CB, #701E23, #73B57C, #950337, #FB4F8C

Palette Brand identity packaging health canada hex colors combines 6 color codes:

HEX: #44c4cb, RGB: (68, 196, 203); HEX: #fb4f8c, RGB: (251, 79, 140); HEX: #701e23, RGB: (112, 30, 35)

HEX: #73b57c, RGB: (115, 181, 124); HEX: #950337, RGB: (149, 3, 55); HEX: #1e4042, RGB: (30, 64, 66)

Simplified version of palette colors

Tint of Dark Turquoise, Tint of Deep Pink, Tint of Maroon, Shade of Dark Sea Green, Shade of Brown, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity packaging health canada hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#44c4cb	#44c4cb	RGB(68, 196, 203)	—	—
#fb4f8c	#fb4f8c	RGB(251, 79, 140)	—	—
#701e23	#701e23	RGB(112, 30, 35)	—	—
#73b57c	#73b57c	RGB(115, 181, 124)	—	—
#950337	#950337	RGB(149, 3, 55)	—	—
#1e4042	#1e4042	RGB(30, 64, 66)	—	—

6 color pairs have low contrast and need improvement which may impact readability.