Brand identity joy mark typography colors palette

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Created at 02/11/2020 12:20

The palette consists of Light, Semi dark, Dark colors. Accent colors #017597 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #CFD9BD (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 112°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #017597, #047494, #04C4FC, #0C0C0C, #61D5F8, #CFD9BD

Palette Brand identity joy mark typography colors palette combines 6 color codes:

HEX: #04c4fc, RGB: (4, 196, 252); HEX: #61d5f8, RGB: (97, 213, 248); HEX: #047494, RGB: (4, 116, 148)

HEX: #017597, RGB: (1, 117, 151); HEX: #cfd9bd, RGB: (207, 217, 189); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Sky Blue, Shade of Steel Blue, Shade of Steel Blue, Shade of Beige, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity joy mark typography colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04c4fc	#04c4fc	RGB(4, 196, 252)	—	—
#61d5f8	#61d5f8	RGB(97, 213, 248)	—	—
#047494	#047494	RGB(4, 116, 148)	—	—
#017597	#017597	RGB(1, 117, 151)	—	—
#cfd9bd	#cfd9bd	RGB(207, 217, 189)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.