Brand identity joy mark typography colors palette

The palette consists of Light, Semi dark, Dark colors. Accent colors #017597 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #CFD9BD (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #017597, #047494, #04C4FC, #0C0C0C, #61D5F8, #CFD9BD

Palette Brand identity joy mark typography colors palette has combination of 6 codes colors:

HEX: #04c4fc, RGB: (4, 196, 252); HEX: #61d5f8, RGB: (97, 213, 248); HEX: #047494, RGB: (4, 116, 148)

HEX: #017597, RGB: (1, 117, 151); HEX: #cfd9bd, RGB: (207, 217, 189); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of deepskyblue, Tint of skyblue, Tint of steelblue, Tint of steelblue, Tint of beige, Shade of Black

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Brand identity joy mark typography colors palette color codes HEX, RGB information in table

4 color pairs have low contrast and need improvement which may impact readability.