Brandidentity typography identity branding colors

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Created at 07/05/2020 16:19

The palette consists of Light, Semi dark colors. Accent colors #fb6404 and #2c4c52. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #2C4C52 (darkest) to #B4C4CC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2C4C52, #6B7F84, #B4C4CC, #D35C11, #FAAC6D, #FB6404

Palette Brandidentity typography identity branding colors combines 6 color codes:

HEX: #fb6404, RGB: (251, 100, 4); HEX: #faac6d, RGB: (250, 172, 109); HEX: #d35c11, RGB: (211, 92, 17)

HEX: #6b7f84, RGB: (107, 127, 132); HEX: #b4c4cc, RGB: (180, 196, 204); HEX: #2c4c52, RGB: (44, 76, 82)

Simplified version of palette colors

Tint of Orange Red, Tint of Sandy Brown, Shade of Chocolate, Shade of Slate Gray, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brandidentity typography identity branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb6404	#fb6404	RGB(251, 100, 4)	—	—
#faac6d	#faac6d	RGB(250, 172, 109)	—	—
#d35c11	#d35c11	RGB(211, 92, 17)	—	—
#6b7f84	#6b7f84	RGB(107, 127, 132)	—	—
#b4c4cc	#b4c4cc	RGB(180, 196, 204)	—	—
#2c4c52	#2c4c52	RGB(44, 76, 82)	—	—

6 color pairs have low contrast and need improvement which may impact readability.