Brand identity logo design progress colours

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Created at 07/26/2020 13:43

The palette consists of Light, Semi dark colors. Accent colors #c4e43c and #4878a0. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5B753F (darkest) to #C4E444 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 49% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4878A0, #5B753F, #789239, #C4E43C, #C4E444, #C8C899

Palette Brand identity logo design progress colours combines 6 color codes:

HEX: #c4e444, RGB: (196, 228, 68); HEX: #c4e43c, RGB: (196, 228, 60); HEX: #789239, RGB: (120, 146, 57)

HEX: #4878a0, RGB: (72, 120, 160); HEX: #c8c899, RGB: (200, 200, 153); HEX: #5b753f, RGB: (91, 117, 63)

Simplified version of palette colors

Tint of Yellowgreen, Tint of Yellowgreen, Tint of olivedrab, Shade of steelblue, Shade of palegoldenrod, Tint of darkolivegreen

Color scheme was created by colorswall

Color codes in palette

Brand identity logo design progress colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c4e444	#c4e444	RGB(196, 228, 68)	—	—
#c4e43c	#c4e43c	RGB(196, 228, 60)	—	—
#789239	#789239	RGB(120, 146, 57)	—	—
#4878a0	#4878a0	RGB(72, 120, 160)	—	—
#c8c899	#c8c899	RGB(200, 200, 153)	—	—
#5b753f	#5b753f	RGB(91, 117, 63)	—	—

6 color pairs have low contrast and need improvement which may impact readability.