Branding

The palette consists of Light, Dark, Semi dark colors. Accent colors #041374 and #443c2c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #443C2C (darkest) to #9CDAF2 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #041374, #063092, #0A4CE8, #116687, #443C2C, #9CDAF2

Palette Branding has combination of 6 codes colors:

HEX: #0a4ce8, RGB: (10, 76, 232); HEX: #9cdaf2, RGB: (156, 218, 242); HEX: #041374, RGB: (4, 19, 116)

HEX: #063092, RGB: (6, 48, 146); HEX: #116687, RGB: (17, 102, 135); HEX: #443c2c, RGB: (68, 60, 44)

Simplified version of palette colors

Tint of royalblue, Shade of skyblue, Tint of midnightblue, Shade of midnightblue, Tint of steelblue, Tint of dimgrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Branding color codes HEX, RGB information in table

8 color pairs have low contrast and need improvement which may impact readability.