Branding hex colors

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Created at 10/31/2019 22:36

The palette consists of Light, Dark, Semi dark colors. Accent colors #e2ca26 and #04248c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #04248C (darkest) to #DBCD61 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04248C, #3C3C4C, #566BA8, #9BA5C8, #DBCD61, #E2CA26

Palette Branding hex colors combines 6 color codes:

HEX: #e2ca26, RGB: (226, 202, 38); HEX: #dbcd61, RGB: (219, 205, 97); HEX: #04248c, RGB: (4, 36, 140)

HEX: #566ba8, RGB: (86, 107, 168); HEX: #9ba5c8, RGB: (155, 165, 200); HEX: #3c3c4c, RGB: (60, 60, 76)

Simplified version of palette colors

Shade of Gold, Shade of Khaki, Tint of Midnight Blue, Tint of Royal Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e2ca26	#e2ca26	RGB(226, 202, 38)	—	—
#dbcd61	#dbcd61	RGB(219, 205, 97)	—	—
#04248c	#04248c	RGB(4, 36, 140)	—	—
#566ba8	#566ba8	RGB(86, 107, 168)	—	—
#9ba5c8	#9ba5c8	RGB(155, 165, 200)	—	—
#3c3c4c	#3c3c4c	RGB(60, 60, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.