Brand identity logo design branding expert colors

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Created at 12/03/2020 15:28

The palette consists of Light, Semi dark colors. Accent colors #f4ccbc and #604024. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #443C3C (darkest) to #F4CCBC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #443C3C, #604024, #8E7C6C, #CCBCAC, #D4AF8E, #F4CCBC

Palette Brand identity logo design branding expert colors combines 6 color codes:

HEX: #d4af8e, RGB: (212, 175, 142); HEX: #f4ccbc, RGB: (244, 204, 188); HEX: #604024, RGB: (96, 64, 36)

HEX: #8e7c6c, RGB: (142, 124, 108); HEX: #ccbcac, RGB: (204, 188, 172); HEX: #443c3c, RGB: (68, 60, 60)

Simplified version of palette colors

Shade of Tan, Shade of Misty Rose, Shade of Saddle Brown, Shade of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity logo design branding expert colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d4af8e	#d4af8e	RGB(212, 175, 142)	—	—
#f4ccbc	#f4ccbc	RGB(244, 204, 188)	—	—
#604024	#604024	RGB(96, 64, 36)	—	—
#8e7c6c	#8e7c6c	RGB(142, 124, 108)	—	—
#ccbcac	#ccbcac	RGB(204, 188, 172)	—	—
#443c3c	#443c3c	RGB(68, 60, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.