Brand identity king logodesign branding palette

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Created at 01/08/2021 15:11

The palette consists of Light, Dark colors. Accent colors #960232 and #960232. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #FC7CA5 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #691830, #960232, #FB3373, #FC7CA5

Palette Brand identity king logodesign branding palette combines 6 color codes:

HEX: #fb3373, RGB: (251, 51, 115); HEX: #fc7ca5, RGB: (252, 124, 165); HEX: #691830, RGB: (105, 24, 48)

HEX: #960232, RGB: (150, 2, 50); HEX: #960232, RGB: (150, 2, 50); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Deep Pink, Tint of Pale Violet Red, Tint of Maroon, Shade of Brown, Shade of Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity king logodesign branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb3373	#fb3373	RGB(251, 51, 115)	—	—
#fc7ca5	#fc7ca5	RGB(252, 124, 165)	—	—
#691830	#691830	RGB(105, 24, 48)	—	—
#960232	#960232	RGB(150, 2, 50)	—	—
#960232	#960232	RGB(150, 2, 50)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.