Created at 03/01/2023 13:51
Brand identity design visual and agency colors palette
Brandeis Blue
#0471fb
Ultramarine Blue
#4b74f9
Indigo (Rainbow)
#293759
UCLA Blue
#58679d
Lavender Gray
#c6c6d3
Liver Chestnut (Horses)
#504434
The palette consists of Semi dark, Light colors. Accent colors Brandeis Blue #0471fb and Liver Chestnut (Horses) #504434. Palette has Cool, Warm colors temperature.
Palette Brand identity design visual and agency colors palette has combination of 6 codes colors:
HEX: #0471fb, RGB: (4, 113, 251); HEX: #4b74f9, RGB: (75, 116, 249); HEX: #293759, RGB: (41, 55, 89)
HEX: #58679d, RGB: (88, 103, 157); HEX: #c6c6d3, RGB: (198, 198, 211); HEX: #504434, RGB: (80, 68, 52)
Simplified version of palette colors
Tint of royalblue, Shade of royalblue, Tint of darkslateblue, Tint of royalblue, Shade of Silver, Tint of dimgrey
Color scheme was created by bad_colors
Colors codes in palette
Brand identity design visual and agency colors palette color codes HEX, RGB information in table
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#0471fb | #4b74f9 | 1.08 |
#0471fb | #58679d | 1.23 |
#4b74f9 | #58679d | 1.34 |
#293759 | #504434 | 1.24 |
#58679d | #504434 | 1.73 |
