Branding concept and identity logo

  • #e42c6c
  • #f494bc
  • #941e44
  • #8c848c
  • #e4dcdf
  • #3f252e
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Branding concept and identity logo has 6 colors, mostly pink. The lightest color is Gainsboro (#E4DCDF), the darkest Black (#3F252E). Its strongest contrast pair is #3F252E on #E4DCDF (10.2:1, WCAG AAA).

Created at 02/11/2020 16:47
The palette consists of Light, Semi dark, Dark colors. Accent colors #e42c6c and #f494bc. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3F252E (darkest) to #E4DCDF (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3F252E, #8C848C, #941E44, #E42C6C, #E4DCDF, #F494BC

Palette Branding concept and identity logo combines 6 color codes:
HEX: #e42c6c, RGB: (228, 44, 108); HEX: #f494bc, RGB: (244, 148, 188); HEX: #941e44, RGB: (148, 30, 68)
HEX: #8c848c, RGB: (140, 132, 140); HEX: #e4dcdf, RGB: (228, 220, 223); HEX: #3f252e, RGB: (63, 37, 46)
Simplified version of palette colors
Tint of Deep Pink, Tint of Hot Pink, Shade of Brown, Tint of Grey, Tint of Gainsboro, Tint of Black
Color scheme was created by colorswall

Color codes in palette

Branding concept and identity logo color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#e42c6c#e42c6cRGB(228, 44, 108)——
#f494bc#f494bcRGB(244, 148, 188)——
#941e44#941e44RGB(148, 30, 68)——
#8c848c#8c848cRGB(140, 132, 140)——
#e4dcdf#e4dcdfRGB(228, 220, 223)——
#3f252e#3f252eRGB(63, 37, 46)——

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#e42c6c
#941e44
1.92
#e42c6c
#8c848c
1.18
#f494bc
#8c848c
1.69
#f494bc
#e4dcdf
1.59
#941e44
#3f252e
1.66

Image palette Branding concept and identity logo png